Director of Growth & Performance Marketing with 15+ years building demand, pipeline, and revenue.

Experience

1. Director of Growth & Performance Marketing

   Alcatraz AI

   September 2022 – Present

   Leads strategy, planning, design, and execution of global B2B demand generation marketing programs, driving revenue, engagement, and pipeline growth. Owns marketing operations (HubSpot), automation, paid performance, and analytics, ensuring campaigns are efficient, optimized, and aligned with goals.

   • Increased conversion rates +16% and MQLs +277% by working closely with Sales and Product teams to plan and execute integrated demand generation campaigns utilizing email, website, SEO/SEM, video, social media, and events
   • Decreased lead-to-MQL duration by -83% and lead-to-customer duration by -56% with strategic ABM, personalized user experiences, and automated sales follow-up
   • Boosted engagement rates +6% and saved the team 40 hours of manual work per week by creating content marketing frameworks that leverage generative AI and LLMs
   • Created in-depth personas and established lead scoring systems, enhancing targeted marketing and boosting campaign success
   • Redesigned the corporate website, achieving an +8% increase in organic traffic and outpacing competitors in traffic share within the first 30 days

2. Director of North American Marketing — Demand Generation

   Eagle Eye Networks

   April 2021 – September 2022

   Reimagined and scaled marketing efforts to accelerate demand, new user acquisition, and ROI for a leading B2B SaaS platform. Team leader creating data-driven integrated marketing campaigns across channels to achieve ambitious go-to-market objectives.

   • Improved marketing-generated revenue +40% YOY by designing and leading multi-channel, integrated global B2B campaigns
   • Boosted new accounts created +57% and decreased CPL -48% YOY by collaborating closely with Sales, Product, and Executive leadership on a holistic demand generation strategy
   • Managed a 4-person team and liaised with agencies, partners (G2, HubSpot, ZoomInfo), and internal BDR teams
   • Delivered +107% engagement rates and +72% CTR through strategic A/B testing across ABM, SEO, paid search, social media, video, and webinars
   • Revamped lead generation, optimized the sales funnel, and enhanced customer journeys through persona development, segmentation, and advanced marketing automation

3. Director of Marketing

   MOD Tech Labs

   November 2020 – April 2021

   • Grew active users +600% and accelerated ROI +124% by building marketing strategy, demand generation, and user engagement campaigns for an AI-focused B2B SaaS startup
   • Built an aggressive GTM strategy for a revamped product rollout, including market assessment, customer research, messaging and positioning, and sales collateral
   • Spearheaded marketing automation advancements — lead nurturing, landing page conversion, and user retention
   • Designed and executed the organization's content strategy across social media, branded content, and SEO

4. Senior Marketing Manager

   Hilton Worldwide

   October 2015 – July 2020

   • Increased new online revenue $800M, achieved 90% brand awareness, and was a Webby Award Finalist by crafting two of the most successful consumer marketing programs in brand history
   • Skyrocketed key brand metrics +10 points and decreased media costs -34% by managing a $4M ESPN marketing sponsorship strategy
   • Improved brand consideration +11 points and increased lower-funnel traffic +6% YOY through a $16M brand campaign
   • Managed agency relationships and led campaign creative across TV, digital, radio, and social media
   • Named Top 40 Under 40 by Memphis Business Journal
   • Supported 2,500 properties across 30+ countries in collaboration with B2B Sales and Product Management

5. Director of Online Marketing

   Memphis Convention & Visitors Bureau

   March 2010 – October 2015

   Managed and grew a team of 6 and implemented a metrics-driven digital marketing strategy resulting in $26M in revenue and multiple awards.

6. Digital Marketing Manager

   ALSAC / St. Jude Children's Research Hospital

   July 2006 – March 2010

   Led a digital marketing team of 8, generating a 300% ROI with a $2M budget. Cultivated a loyal social media following of 250K+ and secured $7M+ in annual donations through strategic retailer partnerships.

7. Marketing and Communications Consultant

   Fifth Third Bank

   April 2005 – July 2006

   Oversaw $15M+ worth of B2B clients, executing strategic marketing programs, product enhancements, and delivering impactful financial planning education to diverse audiences.