Director of Marketing & AI Strategy with 15+ years driving demand, AI adoption, and revenue growth.

Experience

1. Senior Manager, Integrated Marketing & AI Strategy

   TruStage

   July 2023 – Present

   • Lead a 7-person team running 180+ integrated B2B and DTC marketing campaigns a year, with shared ownership of the paid media budget, growing leads 90%
   • Develop demand generation marketing plans tied to pipeline goals, growing sales prospects 297% and improving full-funnel performance 112%
   • Architected TruStage's enterprise AI Marketing Strategy, a roadmap covering all 4 areas of the marketing org: media, strategy, creative, and operations. Evaluated and piloted tools including Claude, Copilot, and ChatGPT
   • Spearheaded a cross-functional marketing AI pilot: 50% of participants increased AI usage to 4-5x/week (from 2-3x), reducing team effort 62% (~3 hrs saved/person/week) and shifting workflows from simple edits to complex strategic deliverables
   • Designed AI enablement frameworks and prompt engineering best practices, and lead recurring training sessions to build AI fluency across the marketing team

2. Director of Growth & Performance Marketing

   Alcatraz AI

   September 2022 – May 2023

   • Led global B2B demand generation strategy, growing conversion rates 16%, MQLs 277%, and pipeline through targeted funnel programs.
   • Owned marketing operations, automation, paid performance, and analytics in HubSpot, cutting lead-to-MQL time 83% and lead-to-customer time 56% through account-based marketing (ABM) and personalized user experiences.
   • Built generative AI content workflows (ChatGPT, Midjourney, Jasper.ai) that saved the team 40 hours/week and accelerated speed to market.
   • Redesigned the corporate website, achieving an 8% increase in organic traffic, boosting engagement 6%, and outpacing competitors in traffic share within the first 30 days.

3. Director of North American Marketing — Demand Generation

   Eagle Eye Networks

   April 2021 – September 2022

   • Grew marketing-generated revenue 40% YoY by leading a 13-person team across demand generation, multi-channel B2B campaigns, and sales funnel optimization.
   • Directed integrated campaigns across US and EMEA markets, spanning digital, paid search, paid social, third-party trade publications, events, and video.
   • Boosted new account creation 57% and cut cost-per-lead 48% YoY through a demand generation strategy built with Sales, Product, and Executive leadership.
   • Delivered 107% higher engagement and 72% higher CTR through A/B testing across ABM, SEO, paid search, social, video, and webinars.

4. Marketing Director

   MOD Tech Labs

   November 2020 – April 2021

   • Built digital marketing strategy, demand generation, and product awareness campaigns for an AI-focused B2B SaaS startup, growing active users 600% and accelerating ROI 124%
   • Developed go-to-market (GTM) strategy for a product rollout, including market assessment, customer research, messaging and positioning, and sales collateral
   • Built marketing automation and lead-nurturing programs, improving landing page conversion rates and user retention
   • Led content strategy across social media, branded content, and SEO for all digital channels

5. Senior Brand Marketing Manager

   Hilton

   October 2015 – July 2020

   • Generated $800M in new online revenue and 90% brand awareness through two of the brand's most successful B2C marketing programs in company history; named Webby Award Finalist
   • Cut media costs 34% and improved key brand metrics 10 points by managing a $4M ESPN sponsorship strategy
   • Lifted brand consideration 11 points and lower-funnel traffic 6% YOY through data-driven creative strategy on a $16M annual brand budget
   • Led agency relationships and campaign creative across TV, digital, radio, and print

6. Director of Digital Marketing

   Memphis Tourism

   March 2010 – October 2015

7. Digital Marketing Manager

   St. Jude Children's Research Hospital (ALSAC)

   July 2006 – March 2010