Demand Generation
Integrated, multi-channel programs across email, SEO/SEM, paid, social, video, and events that move pipeline and revenue — not just clicks.
Director of Growth & Performance Marketing
Hi there! I'm Bob Hazlett, a marketing professional with 15+ years of experience specializing in marketing strategy, demand generation, digital marketing & integrated campaigns.
$800MNew online revenue generated
+277%MQL growth at Alcatraz AI
15+Years leading marketing teams
40/40Top 40 Under 40 & Webby Finalist
About Me
Marketing Director building growth engines for Fortune 500 companies, startups, and non-profits.
Marketing Director with 15+ years of experience leading and implementing marketing strategies for Fortune 500 companies, startups, and non-profits. Designs and implements unbeatable marketing growth initiatives to increase demand, sales pipeline, and revenue. Dynamic, fun, and forward-thinking manager, Webby Award Finalist, promoted two times in 18 months, and named Top 40 Under 40.
What I Do
Four disciplines, one pipeline
Marketing Strategy & GTM
Market assessment, customer research, messaging and positioning, and launch plans that give a product a real path to market.
Marketing Ops & Automation
HubSpot ownership, lead scoring, ABM, lifecycle automation, and analytics that shorten the lead-to-customer cycle.
Content & Brand
Content frameworks powered by generative AI, brand campaigns, and creative direction across TV, digital, radio, and social.
Favorite Projects
Work I'm proud of
During my career, I've worked with strategists, designers, researchers, developers and agencies to do some really awesome stuff. These are a few of my favorite recent projects.
LinkedIn Recommendations
What colleagues say
“Bob is a driven, thoughtful, innovative marketer with a keen creative eye and a brand strategist's mindset. He consistently pushed the Hampton by Hilton brand to bolder, bigger places, never satisfied with the status quo. He's a thought leader among his peers: Bob consistently surfaced emerging trends, brand pop cultural moments and innovative technology opportunities.”
“Bob is an innovative thinker with great ideas that help push our brands forward. He has a great foundation in marketing strategy and is well known for his creative vision.”
“I always look forward to working with Bob on a project because I know the finished product is going to impress the socks off someone — and we're going to have a blast while doing it!”
“He is one of the most driven marketing professionals I have had the chance to work with in the past few years. His passion for learning and bringing new marketing ideas to the table are second to none.”