Episode 4 of Marketing & The Machine - how TikTok's algorithm works, McDonalds getting into AI, and a new approach to A/B testing

Get ready to press play on episode 4 of Marketing & The Machine. In this episode, I discuss a new tool from Unbounce that will have you rethinking your A/B testing approach, how AI can help retailers prep for the holidays and into 2021, the underbelly of TikTok’s amazing algorithm, and McDonalds’ approach to bringing machine learning and artificial intelligence into both the supply and demand sides of their business.

Listen to the full episode below or subscribe to Marketing & The Machine in your favorite podcast app.

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective.

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About Bob Hazlett
About Bob Hazlett

Bob Hazlett is a marketing strategist living in Austin, Texas. He has 15+ years of experience in marketing strategy, digital marketing, and e-commerce. During his career, Bob has been lucky enough to work with some cool brands including, The Second City, ESPN, and Spotify. He hosts the Marketing & The Machine podcast, has been the Rookie of the Year in his skeeball league, and still has quite a few items left on his bucket list. Connect with Bob on LinkedIn or find out more at his website.

Bob Hazlett