Resume
Marketing Director with 15+ years of experience leading and implementing marketing strategies for Fortune 500 companies, startups, and non-profits. Designs and implements unbeatable marketing growth initiatives to increase demand, sales pipeline, and revenue. Dynamic, fun, and forward-thinking manager, Webby Award Finalist, promoted two times in 18 months, and named Top 40 Under 40.
Experience
Director of Growth & Performance Marketing
Alcatraz AI
September 2022 - Present
Leads strategy, planning, design, and execution of global B2B demand generation marketing programs, driving revenue, engagement, and pipeline growth. Owns marketing operations (HubSpot), automation, paid performance, and analytics, ensuring campaigns are efficient, optimized, and align with goals.
Increased conversion rates +16% and MQLs +277% by working closely with Sales and Product teams to plan and execute integrated demand generation campaigns utilizing email, website, SEO/SEM, video, social media, and events
Decreased lead to MQL duration by -83% and lead to customer duration by -56% with strategic ABM, personalized user experiences, and automated sales follow-up
Boosted engagement rates +6% and saved the team 40 hours of manual work per week by creating content marketing frameworks that leverage generative AI and LLMs (ChatGPT, Midjouney, Jasper.ai, etc.).
Created in-depth personas and established lead scoring systems, enhancing targeted marketing and boosting campaign success
Redesigned corporate website, achieving an +8% increase in organic traffic and outpacing competitors in traffic share within the first 30 days
Director of North American Marketing - Demand Generation
Eagle Eye Networks
April 2021 - September 2022
Reimagined and scaled marketing efforts to accelerate demand, new user acquisition, and ROI for a leading B2B SaaS platform. Team leader creating data-driven integrated marketing campaigns across channels to achieve ambitious go-to-marketing (GTM) objectives.
Improved marketing-generated revenue +40% YOY by designing and leading multi-channel, integrated global B2B campaigns
Boosted new accounts created +57% and decreased CPL -48% YOY by collaborating closely with Sales, Product, and Executive leadership to create a holistic sales and demand generation strategy
Managed a 4-person team, liaised with agencies, partners (G2, HubSpot, Zoominfo, etc.), and internal BDR teams to accelerate demand generation success
Delivered +107% engagement rates and +72% CTR through strategic A/B testing across diverse channels: ABM, SEO, paid search, social media, video, and webinars
Revamped lead generation, optimized sales funnel, and enhanced customer journeys through persona development, segmentation, & advanced marketing automation
Director of Marketing
MOD Tech Labs
November 2020 - April 2021
Grew active users +600%, and accelerated ROI +124% by building marketing strategy, demand generation, and user engagement campaigns for AI-focused B2B SaaS startup
Built an aggressive GTM strategy for a revamped product rollout, including market assessment, customer research, messaging and positioning, and sales collateral development
Spearheaded marketing automation and operations advancements. Strategically implemented lead nurturing best practices, improved landing page conversion rates, and bolstered user retention
Designed, planned, and executed the organization’s content strategy, including social media, branded content, and SEO across all digital channels
Senior Marketing Manager
Hilton Worldwide
October 2015 - July 2020
Increased new online revenue $800M, achieved 90% brand awareness, and was Webby Award Finalist by crafting and implementing two of the most successful consumer marketing programs in brand history
Skyrocketed key brand metrics +10 points and decreased media costs -34% by strategically managing $4M ESPN marketing sponsorship strategy
Improved brand consideration by +11 points and increased lower funnel traffic by +6% YOY through compelling advertising creative and data-driven marketing strategies for a $16M brand campaign
Managed agency relationships and led the design and development of campaign creative across TV, digital, radio, and social media
Named Top 40 Under 40 by Memphis Business Journal
Supported 2,500 properties across 30+ countries through a collaboration with B2B Sales and Product Management
Director of Online Marketing
Memphis Convention & Visitors Bureau
March 2010 - October 2015
Managed and grew a team of 6 and implemented a metrics-driven digital marketing strategy resulting in $26M in revenue and multiple awards
Digital Marketing Manager
ALSAC/St. Jude Children’s Research Hospital
July 2006 - March 2010
Led a dynamic digital marketing team of 8, generating a 300% ROI with a $2M budget. Cultivated a loyal social media following of 250K+ and secured $7M+ in annual donations through strategic retailer partnerships
Marketing and Communications Consultant
Fifth Third Bank
April 2005 - July 2006
Oversaw $15M+ worth of B2B clients, executing strategic marketing programs, product enhancements, and delivering impactful financial planning education to diverse audiences
Skills
Advertising
Branding
Product Marketing
E-commerce
Integrated Marketing Campaigns
Content Marketing
Marketing Automation
Demand Generation
Marketing Strategy
Digital Marketing
Social Media
Data Analytics
Lead Generation
SEO / SEM
Google Analytics
Email Marketing
Generative AI
Education
Bachelors (B.S.) Finance
Wright State University
Certificate, Data Science, 2020
The University of New Mexico / Data Science Dojo
Favorite Projects
During my career, I’ve worked with strategists, designers, researchers, developers and agencies to do some really awesome stuff. These are a few of my favorite recent projects.
LinkedIn Recommendations
“Bob is a driven, thoughtful, innovative marketer with a keen creative eye and a brand strategist’s mindset. He consistently pushed the Hampton by Hilton brand to bolder, bigger places, never satisfied with the status quo. He’s a thought leader among his peers: Bob consistently surfaced emerging trends, brand pop cultural moments and innovative technology opportunities. ”
“Bob is innovative thinker with great ideas that help push our brands forward. He has a great foundation in marketing strategy and is well known for his creative vision.”
“I always look forward to working with Bob on a project because I know the finished product is going to impress the socks off someone - and we’re going to have a blast while doing it! ”
“He is one of the most driven marketing professionals I have had the chance to work with in the past few years. His passion for learning and bringing new marketing ideas to the table are second to none.”