Great advice from a former Google executive on making tough decisions quickly. Applicable for all industries and pay grades.
We’re deeply driven by the belief that fast decisions are far better than slow ones, and radically better than no decisions. From day to day, hour to hour, we think about how important each decision is and how much time it’s worth taking.There are decisions that deserve days of debate and analysis, but the vast majority aren’t worth more than 10 minutes.
It’s important to internalize how irreversible, fatal, or non-fatal a decision may be. Very few can’t be undone.
A learning plan for becoming a full stack marketer
The field of digital design & marketing today is vast and it is very easy to get overwhelmed. You need to stack these three bricks.
Dan Ball’s unseen, intimate photographs of Memphis’s music scene
If you were in a band that played a show in one of Memphis’s many clubs since the 90s, or if you were one of the many locals who made those clubs their second home, or even if you just caught some music while passing through the city, you might have seen Dan Ball standing in the front row with his camera.
Introducing the MailChimp style guide
We created this guide after years of using a mishmash of different style guides, along with a supplemental internal document. Different teams had conflicting style standards and content guidelines, and writers didn’t always know where to go with questions. It was kind of a mess. So we designed the MailChimp Style Guide to solve those problems.
When I’m gone
With a shoebox under her arm, a nurse came by to comfort me. The box was full of sealed envelopes, with sentences where the address should be. I couldn’t understand exactly what was going on. The nurse then handed me a letter. The only letter that was out of the box.
“Your dad asked me to give you this letter. He spent the whole week writing these, and he wants you read it. Be strong.” the nurse said, holding me.
Design thinking comes of age
I could list a dozen other types of complexity that businesses grapple with every day. But here’s what they all have in common: People need help making sense of them. Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.
A set of principles collectively known as design thinking—empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture.
Harvard Business Review
Yes, Dear Parent, of course you influence your children. When you mirror them well, they get a little clearer glimpse of who they are and they settle a little more comfortably into their soul. When you join them well, they learn they have a place to belong, a safe place to return to when the world tries to take a bite out of them. When you see them well, they know they matter , and the world needs kids who know they have a part to play in this great big human project. And when you limit them well—with love instead of power—you teach them the value of finitude, the beauty of boundaries, and the contract for community.
But, Dear Parent, beyond that, there’s not a whole lot you can do about how their lives play out. You have almost no power over who they are going to be. In this great poker game called parenthood, the hands have already been dealt and, for the rest of the game, we’re mostly just bluffing our way through the mystery of it.
So, instead of worrying about our lack of control, or beating ourselves up for the outcome, may we all cut ourselves some slack and focus on becoming the best witnesses we can be.
Dr. Kelly Flanagan
#MozCon 2015 notes
Chelsea Scholz and Cody Campbell of Unbounce took notes of the ENTIRE MozCon 2015 conference for you. If you missed any of the 3 days or 28 talks — or simply couldn’t keep up — they’ve got you covered.
How to do more in less time
Often our biggest problems when it comes to busyness is the way we talk about busyness. Give up on the idea that busy is cool. Successful people aren’t busy. Successful people are good at budgeting their time.
The death of conversation
The rise of the smartphone has been so rapid that we have not had time to work out the social etiquette but we desperately need to put some ground rules in place to stop it having a detrimental affect on our inter-personal relations.
A curated directory of marketing resources & tools.
What it’s like to face a 150 m.p.h. tennis serve
The New York Times looks down the barrel of a 150 m.p.h. tennis serve.
New York Times
The emerging role of SEO in app discoverability
There are many ways to promote apps today: advertising, optimizing for app store algorithms, or even just promoting the mobile app via your website. But Google has also been adding some new ways for mobile apps to be discovered organically, and it’s an something that SEOs today should be considering in the holistic optimization process.
Search Engine Land
The habits behind successful, creative, productive people
It would be easier if there were a one-size-fits-all solution for the habits that make a great leader or a great thinker. But there’s really not. The people who are really successful just figured out what works for them, and they work like crazy to make sure that their environment gives them what they need.
5 iconic road trips to take before your kids grow up
Here are 5 classics that will show them everything from the Grand Canyon to Big Sur and teach them the country’s history from Paul Revere’s ride to Martin Luther King’s Freedom March.
Now you can embed auto-play Facebook video on your site
With a little HTML code work, you can enable Facebook videos to play automatically with sound muted outside the social network.
Creating demand for products, services, and ideas that have little to no existing search volume
A lot of fantastic websites are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want.
The queen of content strategy, Kristina Halvorson, has updated her process to keep pace with changing trends, technologies and expectations. Her fresh deck (below) expands upon the what of content strategy and now includes the why, when, by whom, how often and how to get there of this increasingly complex field.
Generally speaking, investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold.
I keep a separate personal development account. Each month I deposit a set amount of funds that I use towards books, online courses and betterment.
Hammer meets nail courtesy of Charlie Warzel at Buzzfeed.
We’ll wait hours in line in the cold/heat/rain/snow for a shiny new piece of Apple hardware, but once we get it, the first thing we do is fill it with third party services.
I’m sure Apple understands that a majority of their users will never pay for or venture to the app store for an alternative to the default apps. The apps that come with the phone are more than enough for most.
…Monday’s WWDC keynote, there was something noticeable lacking: namely, the notion that any of the new technologies on stage were truly transformative and thereby a convincing reason to buy any deeper into the Apple ecosystem. Instead, WWDC’s highlights felt perfectly competent but hollow: table stakes in a game with a bottomless pot.
Look at it this way. Because Apple’s default apps are so bad, it does open a market for developers (where Apple takes a 30% cut). But, how long can Apple stay in the game with just superior hardware?
Twitter unveiled Audience Insights last week. The new tool can help marketers better understand the audience interacting with them on the social network. The Audience Insights dashboard provides information about a variety of characteristics, categorized by demographics, interests, lifestyle, purchasing behavior, mobile use and TV viewing behavior.
Audience Insights are available to any advertisers or analytics users. To access your information go to analytics.twitter.com and click on Followers.
Analytics alone do not tell the full story of your customers. To make the most of mounds of data, you need to combine analytics with attribution.
Analytics help you understand your customers’ engagement points. Attribution tracks the value of each touchpoint (that lead to a desired outcome).
By combining both analytics and attribution, you can establish a universal measurement plan that better manages your marketing mix/spend and motivates your audience to the places where they convert.
At a high level, customer analytics provide an understanding of your customers’ experience—primarily across sites, apps, and other customer engagement points (call centers, for instance). These insights can then be used to inform targeting, marketing, and product decisions. Although these insights are critical, customer analytics alone do not tell the full story.
Brands using more than one or two channels to reach their target markets may be missing vital details about the many touchpoints across the full customer journey and throughout their marketing mix. Data-driven attribution tracks and values all touchpoints that lead to a desired outcome (regardless of whether the customer ended up on a brand’s website).
think with Google