18 simple New Year’s resolutions for decent men

Guys, we gotta do better in 2018! #1, 7, 8, 10, 15 and 16 are the tops on my list this year.

18 New Year’s Resolutions for Men Ready to Try Harder

The New Year approaches. If you’re asking yourself how to be a better person in the New Year – or what steps you can take that will just make you a happier person – consult this list. It’s not definitive, but it’s a start. I Will Be Present for My Male Friends….

Artificial Intelligence & Machine Learning 101: A Primer for Marketing and PR Professionals

I wrote a piece on Medium for marketing and PR professionals who may be a little overwhelmed with new technologies in their industry. It covers what Artificial Intelligence and Machine Learning is all about, how they are currently being utilized in the marketing world, pitfalls you may encounter along the way and how both can improve your organization. I hope you find something valuable in it.

Read it here.

How Facebook figures out everyone you’ve ever met

Behind the Facebook profile you’ve built for yourself is another one, a shadow profile, built from the inboxes and smartphones of other Facebook users. Contact information you’ve never given the network gets associated with your account, making it easier for Facebook to more completely map your social connections.

…Facebook isn’t scanning the work email of the attorney above. But it likely has her work email address on file, even if she never gave it to Facebook herself. If anyone who has the lawyer’s address in their contacts has chosen to share it with Facebook, the company can link her to anyone else who has it, such as the defense counsel in one of her cases.

How Facebook Figures Out Everyone You’ve Ever Met

In real life, in the natural course of conversation, it is not uncommon to talk about a person you may know. You meet someone and say, “I’m from Sarasota,” and they say, “Oh, I have a grandparent in Sarasota,” and they tell you where they live and their name, and you may or may not recognize them.

Brands are adding influencers to their marketing and creative teams

The collaboration is part of a nascent trend that’s seen brands like Target, CoverGirl and Band-Aid revamp their influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram followers) and 13-year-old Jacob Martin (309,000 Instagram followers) began touting a new clothing collection they designed for Target.

Unsolicited advice for my son

I’m a big fan of Fatherly and really enjoyed their recent piece, Always Ask For A Small Coffee In A Medium Cup And 21 Other Pieces Of Advice For My Sons. Here are a few of my own.

  • Never trust a man with more than zero necklaces
  • You control your destiny
  • However great the design, please don’t get a tattoo on the small of your back
  • To get cookies super soft, throw a piece of (white) bread in the container with them
  • If/when you get engaged, think it through. Everyone will ask “how’d he do it?” You want your partner to have a great story to tell.
  • Avoid head trash. Don’t read/watch garbage that doesn’t feed your intellect, stimulate your imagination or make you more compassionate.
  • Putts break towards natural water.