How to quickly erode customer trust

Apple’s customers trust the company with much of their daily lives. Sneaky promotions quickly erode that goodwill. See how things snowball in the eyes of the customer?  An auto-downloaded album leads to them lamenting about small storage limits which leads to poor storage management systems… possible hacks…future distrust.

The right way for Apple to do a big U2 promotional deal like this would have been to simply make the album free on the iTunes Store for a while and promote the hell out of that.

Instead, Apple set everyone’s account to have “purchased” this album, which auto-downloaded it to all of their devices, possibly filling up the stingy base-level storage that Apple still hasn’t raised and exacerbates by iOS’ poor and confusing storage-management facilities. And when people see a random album they didn’t buy suddenly showing up in their “purchases” and library, it makes them wonder where it came from, why it’s there, whether they were charged for it, and whether they were hacked or had their credit card stolen.

via Marco, Anger Over Songs of Innocence

An Inquiry Into the Value of Work

The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous “self-esteem” that educators would impart to students, as though by magic.

via Matthew B. CrawfordShop Class as Soulcraft: An Inquiry Into the Value of Work

Layer Tennis is an example of content marketing done right

Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley.

Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other artists and designers.

How could you take this same idea and apply it to your industry?

Layer Tennis is a production of Coudal Partners, an advertising, design, and interactive firm, located in Chicago and is sponsored by Adobe Creative Cloud.

See Season 4 of Layer Tennis.

Your mind spinning like fan blades at high speed

Dear you,
you who always have
so many things to do
so many places to be
your mind spinning like
fan blades at high speed
each moment always a blur
because you’re never still

I know you’re tired
I also know it’s not your fault
The constant brain-buzz is like
a swarm of bees threatening
to sting if you close your eyes
You’ve forgotten something again
You need to prepare for that or else
You should have done that differently

What if you closed your eyes?
Would the world fall
apart without you?
Or would your mind
become the open sky
flock of thoughts
flying across the sunrise
as you just watched and smiled

Kaveri Patel, “The Voice” 

What happens when The Noid takes your brand strategy hostage?

From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.