Brands are adding influencers to their marketing and creative teams

The collaboration is part of a nascent trend that’s seen brands like Target, CoverGirl and Band-Aid revamp their influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram followers) and 13-year-old Jacob Martin (309,000 Instagram followers) began touting a new clothing collection they designed for Target.

Unsolicited advice for my son

I’m a big fan of Fatherly and really enjoyed their recent piece, Always Ask For A Small Coffee In A Medium Cup And 21 Other Pieces Of Advice For My Sons. Here are a few of my own.

  • Never trust a man with more than zero necklaces
  • You control your destiny
  • However great the design, please don’t get a tattoo on the small of your back
  • To get cookies super soft, throw a piece of (white) bread in the container with them
  • If/when you get engaged, think it through. Everyone will ask “how’d he do it?” You want your partner to have a great story to tell.
  • Avoid head trash. Don’t read/watch garbage that doesn’t feed your intellect, stimulate your imagination or make you more compassionate.
  • Putts break towards natural water.

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Why Amazon bought Whole Foods
At the simplest level, the deal represents a straightforward confluence of interests. Amazon needs food and urban real estate, and Whole Foods needs help.

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