Here’s what I’m reading for February 21

Here’s the most interesting stuff I read, watched and listened to for the week ending February 21.

How Facebook and twitter created an industry demand for audience development experts – Facebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what Lucas thinks in the link.

5 essential twitter search operators to find the most relevant tweetsTurbo charge twitter’s advanced search to go beyond just seeing who’s talking about “Starbucks lattes”, and discover who wishes they had one right now, who thinks they’re too expensive, and who’s following the Starbucks account just for a discount coupon.

U.S. Digital Services Playbook – To meet citizen’s needs and to increase the success rate of projects, the government has created a playbook of key practices. These  “plays” were drawn from practices from the private sector and government and, if followed together, will help government build more effective digital services.

Game Over (99% Invisible podcast) – This is how a virtual apocalypse plays out on The Sims.

Tesla wants to create a battery to power your home – While the big speculation of the week was that Apple was invading Tesla’s car turf, Elon Musk mentioned he’d be producing a stationary battery for powering homes in the next few months. Bombs away at the utility companies!

Beam on Kickstarter – Screw this smart projector into any light socket and this powerful projector turns a flat surface into a big screen.

Back the Beam Smart Projector on Kickstarter

Share your best stuff with me on twitter @bobhazlett