5 articles I shared with friends this week

The emerging role of SEO in app discoverability
There are many ways to promote apps today: advertising, optimizing for app store algorithms, or even just promoting the mobile app via your website. But Google has also been adding some new ways for mobile apps to be discovered organically, and it’s an something that SEOs today should be considering in the holistic optimization process.
Search Engine Land

The habits behind successful, creative, productive people
It would be easier if there were a one-size-fits-all solution for the habits that make a great leader or a great thinker. But there’s really not. The people who are really successful just figured out what works for them, and they work like crazy to make sure that their environment gives them what they need.
Washington Post

5 iconic road trips to take before your kids grow up
Here are 5 classics that will show them everything from the Grand Canyon to Big Sur and teach them the country’s history from Paul Revere’s ride to Martin Luther King’s Freedom March.
Fatherly

Now you can embed auto-play Facebook video on your site
With a little HTML code work, you can enable Facebook videos to play automatically with sound muted outside the social network.
Marketing Land

Creating demand for products, services, and ideas that have little to no existing search volume
A lot of fantastic websites are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want.
Moz