The manager’s day is cut into 30-minute intervals, and they change what they’re are doing every half hour. Sorta like Tetris — shifting blocks around and filling spaces.
The maker’s day is different. They need to make, to create, to build. But, before that, they need to think. The most effective way for them to use time is in half-day or full-day blocks. Even a single 30-minute meeting in the middle of “Make Time” can be disruptive.
We all need to be makers.
‘Design Thinking’ for a better you
To get started, design thinkers focus on five steps, but the first two are the most important. Step 1 is to “empathize” — learn what the real issues are that need to be solved. Next, “define the problem” — a surprisingly tough task. The third step is to “ideate” — brainstorm, make lists, write down ideas and generate possible solutions. Step 4 is to build a prototype or create a plan. The final step is to test the idea and seek feedback from others.
Marriott is removing desks from hotel rooms in a strange bid to please millennials
The success habit I wish I knew 18 years ago
Look at the calendar of most people and you’ll find a good assortment of the usual events like team meetings, one-on-ones, lunches, etc. You might also find some personal events scheduled, such as family dinners, soccer games, birthdays, etc.
But what won’t you find on 98% of calendars?
Time blocked out to just think. Blocks of 1, 2 or even 3 hours at a time with no agenda. No additional attendees. No anything. Just “thinking time”.
How should the creative brief change in the always-on world?
Advertising has radically shifted to be more agile, useful, and relevant in the always-on age of mobile. Yet the foundation of creative work, the creative brief, remains largely unchanged.
Think with Google