5 articles I shared with friends this week

A learning plan for becoming a full stack marketer
The field of digital design & marketing today is vast and it is very easy to get overwhelmed. You need to stack these three bricks.
Medium

Dan Ball’s unseen, intimate photographs of Memphis’s music scene
If you were in a band that played a show in one of Memphis’s many clubs since the 90s, or if you were one of the many locals who made those clubs their second home, or even if you just caught some music while passing through the city, you might have seen Dan Ball standing in the front row with his camera.
Vice

Introducing the MailChimp style guide
We created this guide after years of using a mishmash of different style guides, along with a supplemental internal document. Different teams had conflicting style standards and content guidelines, and writers didn’t always know where to go with questions. It was kind of a mess. So we designed the MailChimp Style Guide to solve those problems.
MailChimp Blog

When I’m gone
With a shoebox under her arm, a nurse came by to comfort me. The box was full of sealed envelopes, with sentences where the address should be. I couldn’t understand exactly what was going on. The nurse then handed me a letter. The only letter that was out of the box.

“Your dad asked me to give you this letter. He spent the whole week writing these, and he wants you read it. Be strong.” the nurse said, holding me.
Medium

Design thinking comes of age
I could list a dozen other types of complexity that businesses grapple with every day. But here’s what they all have in common: People need help making sense of them. Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.

A set of principles collectively known as design thinking—empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture.
Harvard Business Review