Hammer meets nail courtesy of Charlie Warzel at Buzzfeed.
We’ll wait hours in line in the cold/heat/rain/snow for a shiny new piece of Apple hardware, but once we get it, the first thing we do is fill it with third party services.
I’m sure Apple understands that a majority of their users will never pay for or venture to the app store for an alternative to the default apps. The apps that come with the phone are more than enough for most.
…Monday’s WWDC keynote, there was something noticeable lacking: namely, the notion that any of the new technologies on stage were truly transformative and thereby a convincing reason to buy any deeper into the Apple ecosystem. Instead, WWDC’s highlights felt perfectly competent but hollow: table stakes in a game with a bottomless pot.
Look at it this way. Because Apple’s default apps are so bad, it does open a market for developers (where Apple takes a 30% cut). But, how long can Apple stay in the game with just superior hardware?