See Twitter follower demographics, interests and behaviors with Audience Insights

Twitter unveiled Audience Insights last week. The new tool can help marketers better understand the audience interacting with them on the social network. The Audience Insights dashboard provides information about a variety of characteristics, categorized by demographics, interests, lifestyle, purchasing behavior, mobile use and TV viewing behavior.

Audience Insights are available to any advertisers or analytics users. To access your information go to and click on Followers.