Twitter unveiled Audience Insights last week. The new tool can help marketers better understand the audience interacting with them on the social network. The Audience Insights dashboard provides information about a variety of characteristics, categorized by demographics, interests, lifestyle, purchasing behavior, mobile use and TV viewing behavior.
— SocialMedia Examiner (@SMExaminer) May 27, 2015
Audience Insights are available to any advertisers or analytics users. To access your information go to analytics.twitter.com and click on Followers.