5 articles I shared with friends this week

The emerging role of SEO in app discoverability
There are many ways to promote apps today: advertising, optimizing for app store algorithms, or even just promoting the mobile app via your website. But Google has also been adding some new ways for mobile apps to be discovered organically, and it’s an something that SEOs today should be considering in the holistic optimization process.
Search Engine Land

The habits behind successful, creative, productive people
It would be easier if there were a one-size-fits-all solution for the habits that make a great leader or a great thinker. But there’s really not. The people who are really successful just figured out what works for them, and they work like crazy to make sure that their environment gives them what they need.
Washington Post

5 iconic road trips to take before your kids grow up
Here are 5 classics that will show them everything from the Grand Canyon to Big Sur and teach them the country’s history from Paul Revere’s ride to Martin Luther King’s Freedom March.
Fatherly

Now you can embed auto-play Facebook video on your site
With a little HTML code work, you can enable Facebook videos to play automatically with sound muted outside the social network.
Marketing Land

Creating demand for products, services, and ideas that have little to no existing search volume
A lot of fantastic websites are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want.
Moz

Here’s what I’m reading for February 21

Here’s the most interesting stuff I read, watched and listened to for the week ending February 21.

How Facebook and twitter created an industry demand for audience development experts – Facebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what Lucas thinks in the link.

5 essential twitter search operators to find the most relevant tweetsTurbo charge twitter’s advanced search to go beyond just seeing who’s talking about “Starbucks lattes”, and discover who wishes they had one right now, who thinks they’re too expensive, and who’s following the Starbucks account just for a discount coupon.

U.S. Digital Services Playbook – To meet citizen’s needs and to increase the success rate of projects, the government has created a playbook of key practices. These  “plays” were drawn from practices from the private sector and government and, if followed together, will help government build more effective digital services.

Game Over (99% Invisible podcast) – This is how a virtual apocalypse plays out on The Sims.

Tesla wants to create a battery to power your home – While the big speculation of the week was that Apple was invading Tesla’s car turf, Elon Musk mentioned he’d be producing a stationary battery for powering homes in the next few months. Bombs away at the utility companies!

Beam on Kickstarter – Screw this smart projector into any light socket and this powerful projector turns a flat surface into a big screen.

Back the Beam Smart Projector on Kickstarter

Share your best stuff with me on twitter @bobhazlett

Coffee and Dessert by Vee O of Unsplash

The psychology behind Costco’s free samples

It’s true that free samples help consumers learn more about products, and that they make retail environments more appealing. But samples are operating on a more subconscious level as well. “Reciprocity is a very, very strong instinct,” says Dan Ariely, a behavioral economist at Duke University. “If somebody does something for you”—such as giving you a quarter of a ravioli on a piece of wax paper—“you really feel a rather surprisingly strong obligation to do something back for them.”

Ariely adds that free samples can make forgotten cravings become more salient. “What samples do is they give you a particular desire for something,” he says. “If I gave you a tiny bit of chocolate, all of a sudden it would remind you about the exact taste of chocolate and would increase your craving.”

theatlantic.com

Shop Class as Soulcraft by Matthew Crawford.

An Inquiry Into the Value of Work

The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous “self-esteem” that educators would impart to students, as though by magic.

via Matthew B. CrawfordShop Class as Soulcraft: An Inquiry Into the Value of Work