The cost of holding on

There is an actual cost to holding onto things we should let go of. It can come in the form of anger, frustration, resentment or something even worse.

The faster we learn to drop our emotional dead weight, the more room we create for something better.

We have only so much bandwidth. We have only so much time. We only have so much energy. Do we really want to invest any of our precious resources – financial or otherwise – into something that will return nothing but misery?

My question for you is, “What’s one thing you can set down this week?”

Just do something that makes you feel the opposite of how you felt before you let go.

 Carl Richards – NY Times

 

What happens when The Noid takes your brand strategy hostage?

From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.