Layer Tennis is an example of content marketing done right

Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley.

Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other artists and designers.

How could you take this same idea and apply it to your industry?

Layer Tennis is a production of Coudal Partners, an advertising, design, and interactive firm, located in Chicago and is sponsored by Adobe Creative Cloud.

See Season 4 of Layer Tennis.