Instagram launches @music – their first dedicated vertical channel focusing on popular and emerging artists.
By creating exclusive editorial content, Instagram hopes to become a full-service destination for music lovers, and to enhance its position as a critical ally for artists and labels.
Could we be headed for @movies, @videogames, @books….? Is this an extension of Instagram and the start dedicated channels? Maybe it’s the start of Instagram creating exclusive content for their platform ala YouTube’s Creator Space. Down the rabbit hole of speculation.
When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove