Jeff Sheldon from Unsplash

How an expert optimizes a website in only 4 hours

Rooster asked five conversion rate experts what they would do to optimize a website if only given four hours.

A few of the marketers jumped right into the analytics. They wanted to get a down and dirty synopsis of what was happening with the site (i.e. where were potential customers exiting, what pages had the biggest drop-offs). After figuring out what would lead to the biggest impact, they’d get busy creating content and A/B testing potential headlines.

Neil Patel’s strategy is all about that base! He spent his time optimizing the site’s infrastructure, fixing basic crawl errors, redirecting 404 pages and fulfilling his site for speed. Patel knows that if a user is likely to bounce if the website is slow or a page can’t be found.