My role and project description: Director of Digital Marketing working closely Google to plan and capture key Memphis establishments. The 40-pound camera backpack captures panoramic views. Images were then stitched together and made available on street view in Google Maps.
Software and resources used: Google Trekker mapping technology
Outcome: One of the first tourism agencies to partner with Google using their Trekking technology. Covered in the Memphis Daily News and Commercial Appeal.
My role and project description: Director of Digital Marketing and product owner for the development of Memphis’ official tourism app (iOS and Android). Worked closely with app developers on outlining our mobile strategy, user experience and marketing plans throughout the product’s lifecycle.
Software and resources used: Product management, user experience design (UX), beacon tracking technology
Outcome: Over 50k downloads in first year, awarded Outstanding achievement in Mobile Web by Web Marketing Association
Project: St. Jude Children’s Research Hospital Thanks & Giving website and digital media campaign
My role and project description: Internet e-Marketing Liaison responsible for developing and planning display advertising, paid social media campaigns, email marketing and PPC for the non-profit’s largest yearly campaign. Managed $2M digital marketing budget.
Software and resources used: Google Adwords, Google Analytics, email marketing, social media marketing, online advertising
Outcome: Raised over $7M in donations annually via the ‘Thanks and Giving’ website. Achieved 300% ROI on paid advertising by carefully researching keywords, and monitoring/adjusting campaigns on an ongoing basis.
My role and project description: Internet e-Marketing Liaison charged with developing and executing the organization’s first social media strategy
Software and resources used: social media marketing, community management, content strategy
Outcome: Generated $1M in associated revenue, grew social audience to over 200k followers and named most-loyal brand on Facebook. Won prestigious internal award and earned mentions in the New York Times and on Mashable.