Here’s what I’m reading for February 21

Here’s the most interesting stuff I read, watched and listened to for the week ending February 21.

How Facebook and twitter created an industry demand for audience development experts – Facebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what Lucas thinks in the link.

5 essential twitter search operators to find the most relevant tweetsTurbo charge twitter’s advanced search to go beyond just seeing who’s talking about “Starbucks lattes”, and discover who wishes they had one right now, who thinks they’re too expensive, and who’s following the Starbucks account just for a discount coupon.

U.S. Digital Services Playbook – To meet citizen’s needs and to increase the success rate of projects, the government has created a playbook of key practices. These  “plays” were drawn from practices from the private sector and government and, if followed together, will help government build more effective digital services.

Game Over (99% Invisible podcast) – This is how a virtual apocalypse plays out on The Sims.

Tesla wants to create a battery to power your home – While the big speculation of the week was that Apple was invading Tesla’s car turf, Elon Musk mentioned he’d be producing a stationary battery for powering homes in the next few months. Bombs away at the utility companies!

Beam on Kickstarter – Screw this smart projector into any light socket and this powerful projector turns a flat surface into a big screen.

Back the Beam Smart Projector on Kickstarter

Share your best stuff with me on twitter @bobhazlett

Weekly catchup: October 24

The Internet is a big place and it’s hard to get through everything. Here’s the best stuff I read, watched and listened to for the week ending October 24.

10 Predictions for the Future of Content Marketing Technology – Marketing geeks unite! Now is the time to push the limits of marketing automation and digital technology. We must learn to innovate beyond boundaries and take advantage of social media platforms, cloud and mobile to connect with our audience in new and exciting ways. Bob note: I’m particularly fond of points 2,4,6,8 and 9 on Celia’s list.

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015 -With budgeting and planning season upon us, now is the time to go in-depth on what will really make an impact on your digital marketing efforts in 2015. Bob note: Can I get an Amen on points 4 and 1?

A Better Way to Introduce Your Friends at Parties – Introducing your friends for who they are rather than focusing on what they do will remind them they are loved before and beyond their titles. It’s an easy way to remind them that you see them for their hearts instead of their accomplishments.

The Answer to Your Career Questions May Already Be in Your Hands – One simple, practical, and cost-free way to process your emotions, gain insight, and clear your head is through journaling. It is particularly good for liberating yourself from self-limiting beliefs and thoughts, healing emotional pain, finding new meaning and purpose, and supporting spiritual growth.

Maria Popova on Writing, Workflow, and Workarounds (podcast) – Thirty-one minutes into the interview, Popova explains how she takes notes on books:

  • As she reads, she creates an index at the front of the book that lists its most interesting ideas.
  • Every time she encounters a passage relevant to one of these ideas she adds the page to the relevant line in the index. If its a new idea, she creates a new line for it.
  • As she reads more, the index grows.

Here’s what’s I think is so great about this idea index method: When you pick up a book read long ago, you can quickly recall what it has to offer by glancing at the index. No more reading every annotation, if you want to grab a quote about one of the ideas, the index tells you exactly where to look.

Read something you really liked? Send me a tweet about it!