I wrote a piece on Medium for marketing and PR professionals who may be a little overwhelmed with new technologies in their industry. It covers what Artificial Intelligence and Machine Learning is all about, how they are currently being utilized in the marketing world, pitfalls you may encounter along the way and how both can improve your organization. I hope you find something valuable in it.
Read Rohit’s book for a deeper understanding. It’s an easy read.
Two keys here:
A bold vision with measurable goals helps to align the organization and attract great talent.
Change will only stick when all team members help to define the new organization.
Organizing for simplicity: An inside look at Humana’s digital transformation
For a better understanding on transforming your business in the digital age, read David Rogers’ latest book.
It’s a concept for brands and marketers to leverage the new iMessage stickers in iOS 10. Take 2 minutes and read it.