Artificial Intelligence & Machine Learning 101: A Primer for Marketing and PR Professionals

I wrote a piece on Medium for marketing and PR professionals who may be a little overwhelmed with new technologies in their industry. It covers what Artificial Intelligence and Machine Learning is all about, how they are currently being utilized in the marketing world, pitfalls you may encounter along the way and how both can improve your organization. I hope you find something valuable in it.

Read it here.

Humana’s digital transformation

Two keys here:

  1.   A bold vision with measurable goals helps to align the organization and attract great talent.

  2. Change will only stick when all team members help to define the new organization.

Organizing for simplicity: An inside look at Humana’s digital transformation

For a better understanding on transforming your business in the digital age, read David Rogers’ latest book. 

Jeff Sheldon from Unsplash

How an expert optimizes a website in only 4 hours

Rooster asked five conversion rate experts what they would do to optimize a website if only given four hours.

A few of the marketers jumped right into the analytics. They wanted to get a down and dirty synopsis of what was happening with the site (i.e. where were potential customers exiting, what pages had the biggest drop-offs). After figuring out what would lead to the biggest impact, they’d get busy creating content and A/B testing potential headlines.

Neil Patel’s strategy is all about that base! He spent his time optimizing the site’s infrastructure, fixing basic crawl errors, redirecting 404 pages and fulfilling his site for speed. Patel knows that if a user is likely to bounce if the website is slow or a page can’t be found.