Artificial Intelligence & Machine Learning 101: A Primer for Marketing and PR Professionals

I wrote a piece on Medium for marketing and PR professionals who may be a little overwhelmed with new technologies in their industry. It covers what Artificial Intelligence and Machine Learning is all about, how they are currently being utilized in the marketing world, pitfalls you may encounter along the way and how both can improve your organization. I hope you find something valuable in it.

Read it here.