TV Commercials Vs. Online Ads

The only quote you need to read:

…brands continue to develop video content that is essentially the exact same model as traditional televisions ads, except they place them on the web. This style of content is dated and for the most part valueless. It doesn’t fit the context of the new platform they are placing it on — the web and social media platforms. Brands are still following a very limited set of television rules that no longer apply.

 
TV Commercials Vs. Online Ads: Understanding The Rules of Attention