TV Commercials Vs. Online Ads

The only quote you need to read:

…brands continue to develop video content that is essentially the exact same model as traditional televisions ads, except they place them on the web. This style of content is dated and for the most part valueless. It doesn’t fit the context of the new platform they are placing it on — the web and social media platforms. Brands are still following a very limited set of television rules that no longer apply.

 
TV Commercials Vs. Online Ads: Understanding The Rules of Attention

Head, heart, hands and hustle

The Rural Educator, O.H. Benson of the U.S. Department of Agriculture, outlined what he thought made a good rural leader:

…the leader must be a four-square individual, trained in head, heart, hands, and hustle, the four H’s rather than the three R’s. A leader must have a head trained to think, plan, and reason, both with the child and his environments, and not be a slave to the mere textbook. He must have a heart trained to be true, kind, and sympathetic, with hands trained to be useful, helpful, and skillful, and with the hustle trained to render ready service, to develop health and vitality, and to furnish a suitable background for a noble purpose.

All you need is four: head, heart, hands, and hustle.

Austin Kleon

Humana’s digital transformation

Two keys here:

  1.   A bold vision with measurable goals helps to align the organization and attract great talent.

  2. Change will only stick when all team members help to define the new organization.

Organizing for simplicity: An inside look at Humana’s digital transformation

For a better understanding on transforming your business in the digital age, read David Rogers’ latest book. 

5 articles I shared with friends this week

Stop adopting other people’s anxiety
I just got off the phone with a client who sounded really angry. He’s worried about the project we’re working on together running late. He’s also worried about how much stuff he has to do before we can launch it. I reassured him it was all going fine, but that seemed to make him even angrier. What can I do?

Heavyweight is my new favorite podcast
The first 2 episodes are great.

Why deep learning is suddenly changing your life
Programmers have fed the computer a learning algorithm, exposed it to terabytes of data—hundreds of thousands of images or years’ worth of speech samples—to train it, and have then allowed the computer to figure out for itself how to recognize the desired objects, words, or sentences. In short, such computers can now teach themselves.

Ten shows to binge watch this fall

The cobalt pipeline
An estimated 100,000 cobalt miners in Congo use hand tools to dig hundreds of feet underground with little oversight and few safety measures. The cobalt pulled from these hand-dug Congo mines is a mineral essential to the rechargeable lithium-ion batteries that power smartphones, laptops and electric vehicles.

5 articles I shared with friends this week

Habits are statements about the past, and the past is gone
Are there things you regularly tell yourself you can’t do or don’t like? Are they really still true? Or is it time to let them go?

The trend forecast (PODCAST)
For the mass market, for retailers, designers, and marketers working in major clothing chains, there’s a middle path to determine what’s “in.” And often times, it is through a company called WGSN.

101 small ways you can improve your city

An in-depth analysis of how Expedia converts visitors into customers

Danny Meyer just single-handedly made the Apple Watch relevant to the hospitality industry
When Meyer’s 30-year-old Union Square Cafe reopens in Manhattan next month, every floor manager and sommelier will be wearing an Apple Watch. And when a VIP walks through the front door, someone orders a bottle of wine, a new table is seated, a guest waits too long to order her or his drink, or a menu item runs out, every manager will get an alert via the tiny computer attached to their wrist.

Gene Wilder’s reason for Willy Wonka walking with a limp

“When I make my first entrance,” he explained, “I’d like to come out of the door carrying a cane and then walk toward the crowd with a limp. After the crowd sees Willy Wonka is a cripple, they all whisper to themselves and then become deathly quiet. As I walk toward them, my cane sinks into one of the cobblestones I’m walking on and stands straight up, by itself; but I keep on walking, until I realize that I no longer have my cane. I start to fall forward, and just before I hit the ground, I do a beautiful forward somersault and bounce back up, to great applause.” Asked why, Wilder said, “Because from that time on, no one will know if I’m lying or telling the truth.”

Letters of Note