Mary Meeker: Hey online advertisers, get with the program!

Regarding the ineffectiveness of online advertising: I’m sure Mary feels like a broken record at this point. Users are annoyed with the current state of online advertising and they have a right to be. There are ways to make them better (i.e. being more authentic, entertaining, useful, non-interruptive and viewer controlled), it’s just that advertisers don’t care or aren’t willing to make the change.

Quartz has outlined highlights from the presentation. I think the video does a better job, but if you’re interested in diving into all 213 slides, here’s the link.